SEO is one of the most cost effective ways for solar lead generation. Many business owners use both SEO and Adwords to drive traffic to their site and generate leads.
To do SEO for a Solar company online, you would first find out who your top competitors are. From there, you can work out what the top solar power keywords that they are using to generate traffic. By using various SEO tools like SEMRush and Ahrefs, you can reverse engineer their keywords used for both content and AdWords and also where their back links come from.
Ideally, you should do your own keyword research. Review your Google Analytics data to see which keyword phrases have been generating the most traffic to your site. Use these are your seed keywords.
By using a keyword tool like Google Ad planner, you can use the seed keywords from the step before to generate a long list of keyword phrases. The results are shown with an estimated number of searches per month.
Generate your own list of keywords to target and to write content about. For Solar companies, these might be solar panels, renewable energy or green energy.
The next step of the plan is to create content using the keywords that with the most commercial intent, the words that have driven customers to buy from your previously.
Your content should be comprehensive and informational. Use an On Page SEO checklist to ensure that you have done all the necessary steps to optimize that web page.
These are the types of SEO content that will generate the most traffic from Search Engines for your solar company. Make sure that you have included a call to action on your site or at the bottom of each article to collect those leads.
After you have posted the content to your site, make sure that you create internal links to other related articles on your site. If you have a money page or a lead generation page with an email capture form, make sure that site traffic is directed there.