When it comes to marketing for solar companies, it feels like an elevated battle for most companies. While a lot of excitement and interest around solar energy could be heard from most people, a lot of resistance is seen to the investment of solar energy products. Solar energy advertising is only part of what companies should do. Here are ten effective techniques.
A Proper Website
The use of a solar energy website is an incredible way to let people know what benefit they can get from what you offer. Make it user-friendly and be in layman’s language.
This is one of the cheapest and effective ways of marketing. But you should be careful not to end up in the spam of people. By sending informative newsletters you can have the chance to demonstrate what you offer over time.
This involves door to door drop or sending out of newsletters by post. Your call to action and headline are important in this. Make sure you have a good list and a good mailer to boost your success.
Search Engine Optimization
Solar energy is a vibrant topic, therefore the aligning of your content and keywords with frequent searches is a key strategy. Make sure not to use jargons but only keywords that are natural.
We now live in an age whereby social media is part of most people. You can find environmental friendly groups where you can display what it is you have or even create your own page and it is a great platform to make your company known.
Solar Energy Advertising
Before you engage in an advertisement strategy, make sure you have a target market. This will help you know whether to use the newspapers, television, radio or website that has high traffic.
This involves having the chance to get editorial coverage in the television, radio, papers or magazine. This is done by creating stories of interest that would be attractive to the fans of a key journalist.
Here you have to team up with other people who operate in a different field from you in order to have mutual benefits. For example, you can team up with estate agents.
Ratings and Testimonials
Make sure to have your customers rate you or write a testimonial which you can put on your website and have people visiting the site to see them. You can also have recommendations of which will help new customers gain confidence in you.
You can sponsor local events that relate to energy, sports, or even donate solar products to a local charity. This creates an image for your brand and hence exposes you out there increasing your chance to increase customer base.
Need help with your solar energy marketing? Contact us and we can help.